The Retained — Screenshot Test [TEST 2]
The Retained — Issue 2
This Week: The Confidence Play
The most interesting thing about this week's batch isn't what the brands are selling — it's how much they believe in it.
Email 1: Monica + Andy
Subject line: Going…Going…Almost Gone
Urgency without specificity is just noise.
Email 2: Alo Yoga
Subject line: Spring forward is almost here
A seasonal email without a discount needs a stronger editorial point of view.
Screenshot rendering test — if images appear above, R2 CDN works in Buttondown.
The Retained publishes weekly.
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