The Retained #2 — The Confidence Play [TEST]
The Retained — Issue #2
This Week: The Confidence Play
The most interesting thing about this week's batch isn't what the brands are selling — it's how much they believe in it. Three of the four emails lean into brand conviction over conversion tactics.
Email #1: Monica + Andy
Subject line: Going…Going…Almost Gone
The Takeaway
Urgency without specificity is just noise.
Email #2: Alo Yoga
Subject line: Spring forward is almost here
The Takeaway
A seasonal email without a discount needs a stronger editorial point of view.
This is a screenshot rendering test. If you can see the images above, R2 CDN URLs work in Buttondown.
The Retained publishes weekly.
Don't miss what's next. Subscribe to The Retained: